In this competitive market today, getting exposure for your business is more important than ever. The biggest challenges faced by business owners and marketing executives today is to compete and stand out among others. Today, let us share with you some creative ideas that can help to grow your brand.
1. Free giveaways
Everybody loves freebies, period. Giving out free samples of your new products can be a great way of attracting new customers. Especially if you are a new company, most people might not be confident enough in your product. While this might be a more expensive marketing venture, letting them try out your products can be a great way of boosting their confidence towards your brand and products.
2. Social media engagement
People are spending more time on social media nowadays. Getting a strong social media presence is a major part of modern marketing campaigns. You can post interesting content that attracts users such as the latest promotions and news. Engaging with users on social media can make them feel that your brand is more approachable and friendly.
3. Trade shows
This is where the big leagues are. Being more business-oriented, trade shows are fantastic at marketing your company or brand to potential clients and investors. Having a standout booth can make sure that you capture the attention of attendees. One useful tip is to make sure that you talk to a reputable event booth supplier to get an idea of what works and what does not.
Contests are an amazing way of getting exposure and attention to your brand. With attractive prizes, it incentivises people to get engaged with your website. This produces a steady funnel of leads, email sign-ups and social media traffic as more people try and compete for the price. You can even ask influencers to help promote your contest online!
Many people enjoy listening to an interesting podcast as they work away. Create a podcast channel and garner an audience for your company. Of course, you can be talking about current trending topics instead of blatantly trying to promote your brand. While this can be a little more niche, it is a great way of building awareness and brand authority.
6. Traditional ads
Despite our tech-based modern lifestyle, traditional advertising still has its place among the retro and traditionalists. Flyers, posters, billboards, radio commercials and TV ads still play a significant role in marketing. There are still a significant number of us that do not have such easy access to technology and traditional ads still work for them. Not to mention that seeing frequent ads and billboards will imprint a deep impression of your brand.